Agency’s Commission is the agency’s fee for designing and placing advertisements. Historically, this was calculated as 15 percent of the amount spent to purchase space or time in the various media used for the advertising. In recent years the commission has, in many cases, become negotiable, and may even be based on performance of the campaign’s success.

ABC of Communication stands for Asking, Basic listening, Comprehension. This is what you need in order to provide your customer with total satisfaction.

Added Value is the extra, over and above the basic product or service offer that an organization makes to its customers. This added value represents extra benefits that can truly delight the customers and keep them loyal.

Adware is free software that is supported by advertisements. Common adware programs are toolbars that sit on your desktop or work in conjunction with your Web browser. They include features like advanced searching of the Web or your hard drive and better organization of your bookmarks and shortcuts.

Amortization is the gradual payment of a debt through a schedule of payments or the writing off of an intangible asset against expenses over the period of its useful life.

Annual Report is the yearly report made by a company at the close of every fiscal year, stating the company’s receipts and disbursements, assets and liabilities.

Verification of financial records and accounting procedures generally conducted by a CA or an accounting firm or if you’re really unlucky, the Income Tax Dept

An organization that is able to respond to and address changes in their market, their environment, and/or their industry to better position themselves for survival and profitability.

Accounting Policies are the specific accounting bases selected and followed by a business enterprise to maintain its books of accounts for tax and accounting regulations (e.g. straight line or reducing balance depreciation).