For start-ups/ small businesses struggling to survive in these difficult economic times, with the added burden of advertising and promotion on pigeon-feed marketing budgets, guerrilla marketing is a call from heaven.
Guerrilla marketing is any promotion that employs unconventional, unexpected and innovative means and tactics to promote and market products and services for minimal cost and maximum return. In other words, guerrilla marketing can be an inexpensive way to get some media attention, get people talking about your company, attracting people to your store, or at least storing your contact numbers for future needs.
Guerrilla marketing was conceived with cash-strapped start-ups/small businesses mind. Let’s see how as a young entrepreneur you and your venture can employ guerrilla marketing techniques and benefit from them.
Viral marketing can be a great way to get people talking about your brand.
• Get on to a social-media network such as Facebook, Twitter or Linked in and start connecting with the audience
• Upload a fun video of your product/services on YouTube and promote it across other social-media channels
• Start your own blogand nurture it over time, such that people look at you as a subject-matter expert
Participation in Social Events
Market your start-up/small business by participating in locally organized events.
• Try to find out local community events, what’s going on around and how it could impact your business.
• Join online groups of people/businesses in the same line of work and share best-practises
• Volunteer to be one of the event speakers to gain extra visibility for your business
There’s nothing like freebies to get instant recognition amongst your prospective customers. Everytime you buy a book from the bookstore, Crossword, have you ever noticed that the sales-girls tuck in free bookmarks of spas or salons or of an organic-products store? Isn’t that a great marketing tactic? Become a talking point by distributing merchandise like T-shirts, bookmarks, caps, pen, mugs, etc for free
Some tips to remember while thinking of Guerrilla Marketing:
• Spend a little time in research to make sure the idea you have thought of is novel and will be well taken
• Secondly, as it is a non-traditional form of marketing, there are chances of it being too bold. Remember, the goal behind your idea is to pleasantly surprise people and not upset them.
Market Research is the process of obtaining information about markets, products or competitors. All business strategies, whether for new ventures or existing operations, should be backed by a well-done market research. It is also a very effective tool to deal with competition.